Beauty Brand Masterclass with Cynthia and Lin
As founders and operators who entered the 'Green Beauty' space in 2013, we have seen many of our friends' brands close and aim to build the small beauty brand community back up. We want to give other founders the fighting chance to thrive and build a stable business. We have gained a breadth of knowledge running our own brands and want to share what we learned with others. From the basics of starting your own beauty brand to determining your target customer, preparing for entering retail, to fundraising-we're here for you every step of the way, from concept to launch and beyond.
Lin has an intimate familiarity with various dimensions of the indie beauty/wellness space through her career, from working at an international natural vegan cosmetics brand (100% Pure) to launching a consultancy where she has closely worked with over 20 indie beauty brands (including Violets Are Blue!) in various stages of growth and now her own brand that launched in 2020, Pink Moon. She grew her business to a six-figure annual revenue and cash flow positive brand in under a year on a shoestring self-funded budget. Pink Moon is an award-winning brand and has been featured 300+ times in top tier press including Allure, VOGUE, Byrdie, Forbes, Refinery29, and many more.
Cynthia is a Broadway actress turned real estate broker and now founder of organic award-winning skincare brand Violets Are Blue that launched in 2014. Her brand is sold in Credo, Beauty Heroes, Amazon, and various beauty stores in Hong Kong. Find Violets Are Blue featured in Woman’s Day, WWD, Refinery29, VOGUE, Organic Spa Magazine, and many more. Without any paid advertising, Cynthia has scaled her brand into a global favorite selling at all Credo locations and online.
What Exactly You’ll Learn From Us & Our Community
- THE BASICS: Building a Brand from the Ground Up
- HOW TO STAND OUT: Branding & Target Customer
- ALL THINGS PRODUCT: Product Development, Product-Market Fit, Curating Your Product Launch
- PREPARING FOR LAUNCH: Your Website
- GO-TO-MARKET STRATEGY: Marketing (On a Shoestring Budget)
- MISTAKES & PITFALLS: Lessons We Learned & Overcoming Pitfalls
- ALL THINGS RETAIL: Everything You Need to Know to Prepare Your Brand for Retail
- INTRODUCTIONS: To People in the Industry Who We Trust with Our Business i.e. manufacturers, formulators, 3PLs, Sales Reps, Retailers/Buyers, Web and Packaging Designers, Photographers, PR, Investors
- ADDITIONAL SERVICES: 1-on-1 Coaching
- Branding / Brand Design / Rebrand
- Brand Strategy, Pillars, Storytelling
- Fundraising & Grants
- Influencer Marketing
This masterclass is 100% virtual and can be completed on your own time. We'll have monthly "ask-me-anything's" with Lin and Cynthia as well as quarterly guest speakers featuring industry veterans, successful founders, and more.
Who's This For?
You're a solo founder and are craving a supportive community of founders and mentors. You're thinking about launching your own beauty brand, but are unsure of where to start. You're seeking mentorship and guidance through your entrepreneurial journey. You're not sure how to grow your brand. You want to launch your products into retail. Your brand is your passion, and you're ready to turn it into a profitable business.